Fortunately, there are ways to quantify the effects of public relations by looking at the amount of press coverage received, the number of clicks or visits to a website, an increase in engagement ...

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be ...

Is your brand loyalty for a good cause or just the result of clever and effective public relations? The world may never know.

The Ferraro Group, an award-winning public relations and public affairs firm with offices in Las Vegas, Reno, Carson City, Phoenix, and Washington, D.C., announced today that Megan Wood has joined the ...

Publicist Jillian Roscoe has launched Birch Public Relations. Her clients include Donald Glover, Melissa Rauch, Gerard Butler, John Cho, Jeremy Allen White, James Marsden, Judy Greer, Jesse Garcia ...