Northern Tool is counting on retail stores to offset its slowing catalog business. It already blankets rural areas with its catalog.

So Northern Tool opted to spin Kotula’s off into another brand to get more wallet share from the buyers it already have, and also attract some new buyers—including women. “I think our big master ...

BURNSVILLE, Minn. (AP) There is a particular breed of man who awaits the arrival of the Northern Tool + Equipment catalog the way children anticipate the coming of Santa Claus. The 530-page ...

The Burnsville-based tool and equipment company puts its tongue firmly in cheek with its novelty catalog.