As college football season kicks off today, ESPN has launched a new streaming service. The sports media giant rolled out the new offerings on Thursday along with upgrades to its app, calling its streaming service “a sports fan’s dream.” Here’s everything you need to know.

That may sound like a lot of fanfare, but ESPN’s new direct-to-consumer service has launched with much less of a circus than a media industry watcher might have expected one, three, even five years ago. That’s because ESPN is releasing a revolutionary new project that it doesn’t really want you to buy.

ESPN announced its new direct-to-consumer streaming service and a set of new features on an enhanced ESPN App, making ESPN’s full suite of 12 networks and services available directly to fans for the first time ever.