Humberto Cruz, Regional Client Partner for Spanish Speaking Solutions at OpenAI, explains how ChatGPT Ads is expanding in Spanish-speaking markets, including the U.S. Hispanic market. Cruz spoke at ...
Great American Media is expanding its presence in the streaming market with Pure Flix Familia, a new platform designed to bring culturally relevant, family-friendly entertainment to Latino audiences ...
Hyundai Motor America has developed and launched “The Miles that Unite Us”, its first bilingual creative campaign targeting both the Hispanic and general U.S. markets. Portada interviewed Erik Thomas, ...
Hispanics make up about 10 percent of Red Lobster’s clientele, a number that matches the industry standard. Hispanic consumers are projected to account for 25%of We are excited to announce that ...
Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico ...
The global media landscape in 2026 is undergoing a structural shift. As holding companies compete for market dominance, two contrasting strategies have emerged: Publicis Groupe’s aggressive expansion ...
The Newfronts and Upfronts are over, and the World Cup starts in three days. Where are we in terms of advertising and marketing investment? Is World Cup advertising eating away at Hispanic advertising ...
The Coca-Cola Company announced that it has selected Omnicom as its media agency partner in North America. Omnicom will work closely with WPP StudioX. Plus news from McDonald's, Michelob Ultra, Choose ...
For Alba Castillo Baylin, VP, Stakeholder and Social Impact Management at The Coca-Cola Company, Coca-Cola’s sponsorship of the FIFA Men’s World Cup 2026™ extends well beyond visibility during one of ...
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