Inka Insurance hands out the CEO’s number, inviting direct, unscripted conversations in a sector better known for automated responses.

The software company is balancing legacy loyalty with Gen Z expectations while navigating B2B marketing through storytelling, influencers and incremental brand refreshes.

As the holding group faces tightening margins worldwide, it launches a podcast network in India to test audio’s value in ...

For the first time in the history of news, Republic Media Network today launches R4Sports – The Winning Streak, presented by ...

Articles written by Vidya Dilip ...

Dept appoints Rohit Shukla and Nitin Kediyal to lead India practices.

Welcome to the age of brand necromancy, where the only thing deader than last year’s brand is the idea that it can’t come back. Dentsu Creative's Dan Paris explains.

In a world flooded with noise, opinions, and clutter, audio series platform Pocket FM, the world’s largest, is on a mission ...

The company swaps product-heavy plumbing ads for humour and cultural hooks, aiming to stand out in a crowded $19.8 billion ...

When clicks don’t cut it: Why Gen Z attention is the new advertising currency The Snapchat-WPP Media-Lumen research builds a media playbook that rewrites the rules of digital engagement.

From AI beats to brand streets: FYI.AI’s big sync for Qualcomm Grammy award winner will.i.am and Qualcomm team up to turn devices into mood-aware music players, conversational radios, and ad-driven ...

As search diversifies across AI tools and formats, SEO evolves from a singular strategy to one of many discovery pathways.