A theme park partnership puts aftermarket performance brands in front of guests, building on a 25-year link to the film ...

Multiyear deal keeps Radford as Dodge’s official driving school, giving buyers of eligible muscle cars a day of track & ...

Rattles, clunks & cab lean won’t fix themselves. Mishimoto Silicone Body Mounts give 1999-2016 Super Duty owners a lasting ...

The brand’s first SEMA appearance under Velocity ownership gives the aftermarket its first look at the reborn Classic ...

More than 32,500 attendees & nearly 1,500 exhibitors filled the Las Vegas Convention Center, with 59% of visitors attending for the first ...

The 2026 SEMA Show New Product Awards honor 45 aftermarket products, offering a preview of the trends shaping customization in ...

2026 SEMA Scholarship & Loan Forgiveness award winners announced; Pictured: Last year's scholarship winners were honored at the 2025 SEMA Show. (Photo courtesy SEMA) The Specialty Equipment Market ...

A mobile racing game renews its SEMA Show partnership to bring the Battle of the Builders winner & select builds to millions of players ...

Global vehicle sales slip on weakness in China, while U.S. new & used markets hold steady amid rising interest rates & ...

Latest product investments & launch of a new performance shock category reinforce company’s commitment to aftermarket, ...

September data shows small businesses leaning on higher prices as foot traffic slips, while owners weigh labor shortages & ...

Partnership launches with Flowmaster Engineered by Ryco Performance Oil Filters, extending Holley’s Flowmaster brand into a ...