WHOOP, the human performance company, today announced Cristiano Ronaldo, the legendary football icon, as an official global ambassador and investor. This represents one of Ronaldo’s most significant ...

Founder and CEO Roger Martin transitions ownership to industry entrepreneurs Brandon Pflieger and Dan Managan as fitness ...

Globetrotting. Doubling annually since 2020, Alo sits around $3B in revenue. Building awareness with Blackpink and BTS K-pop ...

New Runna data found nearly a third of Americans, and 52% of Gen Z, aspire to run a marathon but struggle to take action. DNF ...

The performance technology company takes home both ‘Strength Testing Technology of the Year’ and ‘SportsTech Startup of the ...

Burn Boot Camp's latest innovation brings personalization, progress and community together for a more connected fitness ...

The Pod brings automatic temperature adjustments, on-demand cooling, and personalized sleep insights to women navigating ...

Ozlo is ready to work overtime. What’s happening: The sleeptech company raised $22M in Series B funding to target new sleep ...

Ciele Athletics, the performance running brand from Montreal, Canada, introduces its second Woolmark-certified collection.

The chef-crafted line brings Blueprint’s longevity protocol to Tovala, making longevity-focused nutrition easier to put into ...

Liquid formulation of Niagen™ Plus simplifies at-home administration, with clinical outcomes associated with reduced fatigue ...

Its most-requested connection brings detailed Garmin training and health data into a fuller picture of recovery, performance and wellness.