In early 2019, if you were a user of Cision’s Communications Cloud, you had all the tools available to manage your marketing and communications across all conceivable channels—except social media. If ...

Influencer marketing is moving toward automation, but execution still depends heavily on manual workflows. Teams spend hours sourcing creators, writing outreach, managing approvals, and compiling ...

You already know about TikTok, the super-popular social media platform that lets you create and share short videos, maybe with a little song and dance, and lip-syncing. How do they create those fun ...

Influencer marketing is entering a more disciplined and results-driven phase. As budgets tighten and platforms evolve, the question is no longer whether creator partnerships work but how they should ...

Looking for a TikTok alternative in 2026 does not necessarily mean you expect TikTok to disappear. But relying on one platform for audience growth, creator income, product discovery, or social ...

In the earliest days of influencer marketing, firms had to either entrust their influencer marketing to agencies or do all the hard work themselves. This included finding influencers, approaching them ...

A macro influencer is a content creator with a large, established audience, typically ranging between 100,000 and 1 million followers. Positioned between micro and mega influencers, they offer a ...

Hashtags on YouTube have evolved far beyond simple keyword labels. They play a growing role in helping creators improve discoverability across YouTube Shorts, search results, and recommendation feeds.

Influencer marketing is big business and is expected to be worth $24 billion by the end of 2024. With hundreds or even thousands of creators on every social media platform, you may be wondering how ...

Choosing the right scheduler is no longer about convenience but about survival in a landscape where brands are expected to publish faster, adapt quicker, and stay consistent across every channel. As ...

How do brands turn YouTube from a passive awareness channel into a measurable growth engine? With more than 2.7 billion monthly active users and over a billion hours of video watched every day, ...

What does a million views on YouTube Shorts actually pay in 2025—and why are some creators reporting pennies while others pull in $5+ RPM? As Shorts now drive over 200 billion daily views worldwide, ...