Brand Finance

Three-peat Brisbane Lions close in on Collingwood as they take cross-code crown from Penrith Panthers

New data from Brand Finance reveals that the AFL and NRL club brands reach a combined $2.9 billion in value in 2026 ...
brandfinance

X: Navigating decline and the fight to reclaim brand trust

Once a cornerstone of the global media landscape, X (formerly Twitter) continues to grapple with a sharp decline in brand value, now standing at USD498 million in 2025, down 26% from USD673 million in ...
Brand Finance

Vietnamese brands make ASEAN gains as Bao Viet becomes strongest brand and Vietjet leads airline growth

Brand Finance’s latest data shows Viettel Group remains Vietnam’s most valuable brand and ranks fifth across ASEAN ...
Brand Finance

Philippine brands grow 11% as BDO, Jollibee and BPI rank among ASEAN’s top 20

Brand Finance’s latest data shows Philippine brands reach $35.9 billion in combined value, recording ASEAN’s second-fastest ...
Brand Finance

Suntory Whisky surges 18% as Japanese alcoholic drink brands buck global headwinds

New Brand Finance data reveals four Japanese brands are represented in the Alcoholic Drinks 2026 report. Suntory Whisky is ...
brandfinance

World's top 50 marathons generate $6 billion for host cities as Brand Finance reveals most valuable and strongest race brands

LONDON, 30 October 2026 – The world's top 50 marathons generated an estimated USD6 billion in economic impact for their host cities in 2025, according to a new report from Brand Finance, the world's ...
brandfinance

ASEAN’s 500 most valuable brands reach $315.6 billion as airlines and resorts accelerate growth

Brand Finance’s latest data shows ASEAN’s brand value rose 8% as banking remains the region's biggest source of growth KUALA LUMPUR, 30 October 2026 – ASEAN's top 500 brands reached a combined brand ...
brandfinance

TCS New York City Marathon could generate $1bn in economic impact this weekend

NEW YORK CITY, 30 October 2026 – As runners prepare to line up on Staten Island this Sunday for the 50 th anniversary of the five-borough course, the TCS New York City Marathon has the greatest ...
brandfinance

PETRONAS remains ASEAN’s second most valuable brand; Genting climbs into top 10

KUALA LUMPUR, 30 October 2026 – Malaysia’s leading brands maintain a strong presence among ASEAN’s 500 most valuable brands in 2026, led by PETRONAS, which remains the region’s second most valuable ...
brandfinance

Grab’s brand value rises more than fivefold as Singapore extends ASEAN leadership

SINGAPORE, 30 October 2026 – Singapore leads ASEAN by total brand value, with 88 of its brands now worth USD84.1 billion, according to the ASEAN 500 2026 report from Brand Finance, the world's leading ...
brandfinance

Beyond carbon: How nature and sustainability shape brand value

What the latest sustainability conversations mean for brand strategy, credibility, and differentiation. Picture a cotton farmer during the dry season. The rain is late again, the soil is tired and dry ...
brandfinance

Thai Airways enters ASEAN top 50 as Big C, Centara Hotels & Resorts rank among region’s strongest brands

BANGKOK, 30 October 2026 – Thai brands are making gains in ASEAN’s competitive brand economy, with Thai Airways entering the region’s top 50 and Big C ranking as ASEAN’s third-strongest brand. These ...