JioHotstar claims to break the record for brand partnerships on a scripted OTT original, with sponsors across auto, tech, ...

BestMediaInfo.com uncovers JioStar’s premium sponsorship plans as Smriti Irani’s ‘Kyunki Saas Bhi Kabhi Bahu Thi’ returns to ...

Kantar has unveiled India’s most creative and effective ads of 2024, with legacy brands dominating the rankings. D2C and ...

The company holds off on its planned stock market listing as it looks to expand its subscriber base and strengthen ...

Marketers adopt cookie-free strategies and push for transparency as quality inventory takes priority in open web programmatic ...

Advertisers using broad-match campaigns will automatically be eligible to have their ads displayed, offering brands a chance ...

UP has turned a page in the sensory playbook; this time with sound. In an exclusive with BestMediaInfo.com, PepsiCo India’s ...

The ad highlights Singh’s association with the limited-period Ranveer Singh Meal, blending humour, nostalgia and customisation ...

He steps into the role after nearly three years at the company, where he previously led the relief oils, talc and skincare business ...

Lokhandwala, who joined Zivame in 2019 and led several of its brand marketing efforts, has exited the company after a 5.5-year tenure ...

The quick commerce firm is reportedly negotiating a fresh funding round at a significantly higher valuation, with existing ...

Pocket FM is seeking damages of Rs 85.7 crore in the lawsuit, accusing Kuku FM of copyright infringement, passing off ...