Amid declining consumer sentiment and a lack of brand loyalty, marketers need to increase the value equation for shoppers this holiday season.

Enyia is utilizing real-time activation and data-driven planning for Coke's media investment strategy, earning her a spot on ...

The “SNL” star brings his deadpan humor to the jeweler’s holiday push, which takes aim at gift-giving anxiety.

Day One’s understated spots use single takes and heartfelt voicemails to celebrate the memories that gifts make possible.

Moon grew Salt XC’s media business through a transparent buying model, proprietary technology and acquisitions, earning him a spot on Ad Age’s 2026 Media Buying Power List.

Fox expanded Ad Results Media’s podcast advertising business into a broader creator-led media operation, helping position the agency for its acquisition by Miroma Group—and earning him a spot on Ad ...

Sazerac CMO Sara Saunders explains why the liquor marketer is bringing the vodka brand back to the game, this time for a new ...