The Kentucky Wildcats, under John Calipari, learned what others in college basketball are now finding out – it's hard to form ...

Kentucky basketball legend, John Wall opens up about the impact of NIL, why he’s glad he missed it, and how much he might’ve ...

Pendulum swings occur in most areas of life, and the pathway from college basketball to the NBA draft is no exception. For a ...

On Wednesday, as he sat down with Sports Illustrated to discuss a recent collaboration with top moisturizer brand CeraVe, ...

Circle, the official NIL collective of the Louisville Cardinals, will transform into a marketing agency in anticipation of the revenue-sharing era.

In this era of Name, Image and Likeness (NIL), teams are assembled via cold, hard cash. Anthony Davis went through the ...

Instead of fleeing for an uncertain NBA future, talented college basketball players can run it back on campus, where they can ...

Duke’s standout freshman Cooper Flagg has raised eyebrows with the revelation of his massive $28 million NIL earnings.

Open any social media app, search up “portal” or “NIL” (name, image and likeness) and there will be a host of opinions ...

Kentucky's Otega Oweh had a decision to make as the NBA draft withdrawal deadline approached because of NIL, which has been a ...

just before the NCAA's NIL era officially started. Michigan is going to be one of the best teams in men’s college basketball for the 2025-26 season. Head coach Dusty May is losing top performers ...