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Nike, Turnaround Strategy Plays

Nike forecasts turnaround from dismal fourth quarter despite tariffs

Nike is forecasting a rebound from slow sales and profits in the last quarter and despite $1 billion in added tariff costs on foreign goods of its sneakers and athletic gear. The company, headquartered in Beaverton,

The Wall Street Journal on MSN · 1d

Nike Sees Sales Decline Decelerating in First-Quarter as Turnaround Strategy Plays Out

The sneaker and athletic apparel company expects the decline in its sales and margins to slow in the current quarter as it continues to clear aged inventory and crank up marketing.

Oregonian · 1d

Nike announces new turnaround push, hints at layoffs as sales plunge 12%

Sales declined 12% in the quarter that ended May 31, the company’s fifth consecutive quarter of slipping sales. Nike hasn’t reported a sales drop larger than 12% since 2000, except for a quarter during COVID,

Nike, prices

Fox 4 News · 2h

Tariffs force Nike to boost prices, costing customers $1 billion

With tariffs leading to price hikes, Nike plans to shift production and reduce its reliance on Chinese manufacturing by the end of its fiscal year 2026.

Insider on MSN · 1d

Nike plans 'surgical' price increases as it expects $1 billion hit from tariffs

Nike said it's raising prices to offset $1 billion in tariff costs, while it works on diversifying its sourcing and reducing its reliance on China.

Africanews on MSN · 1d

Nike expects US tariffs to cost it $1bn and warns of falling sales

The ailing US sportswear company reported falling revenues and income. Its fiscal guidance for the current quarter nonetheless gave investors a glimmer of hope, pushing the share price up around 10% in after-hours trading in the US.

16hon MSN

Why Nike stock is soaring despite a looming billion-dollar tariff hit and its CEO saying sales are ‘not up to the Nike standard’

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

1don MSN

Nike shares soar on its production shift away from China, but warns of a $1 billion tariff hit

Nike's shares jumped at the opening bell Friday after the company said it's shifting some production away from China. But it ...

1don MSN

Nike rallies on efforts to tackle tariff costs as turnaround takes shape

Nike shares surged 13.3% on Friday as an encouraging forecast on the back of its turnaround effort and plans to reduce China ...

1don MSN

Nike warns of whopping $1B hit from tariffs — but shares jump on upbeat sales forecast

Under Hill, who joined in October last year, Nike is investing more into marketing focused on sports, with marketing spending ...

20h

Three takeaways from Nike’s worst annual earnings report in decades

Near the end of the call, Hill said Nike will “evaluate corporate cost reduction as necessary,” a result of slower recovery ...

CNN1d

Nike says its tariff bill is $1 billion

Nike is forecasting it will have to pay $1 billion in additional costs because of President Donald Trump’s tariffs, the activewear giant announced Thursday. The tariffs “represent a new and ...

1don MSN

Nike outlines $1B tariff headwind mitigation while advancing sport offense strategy for FY26

Q4 2025 Management View CEO Elliott J. Hill stated that "the results we're reporting today in Q4 and in FY '25 are not up to ...

1don MSN

Nike’s Earnings Were Ugly. But They’re Better Than Feared.

Nike’s fiscal fourth quarter was a rough one, but results were slightly better than feared. Nike’s sales in the quarter ended ...

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