Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Tennessee athletics is officially making the switch back to Adidas as its apparel and equipment partner, the school announced on Wednesday. In addition to the traditional apparel partnership, Adidas will be providing Tennessee athletes with NIL opportunities throughout the deal.

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires in 2026, ESPN's Chris Low reported.