Mattel tells us the new Brick Shop kits will have better brick fit than the current Mega Blok kits, which are designed to be easy for young kids to pull apart, similar to Lego's Duplo line.

Mattel on Tuesday announced that it plans to launch Mattel Brick Shop, a Lego-like competitor that will slot into the toy building sets category, according to a company press release.

Celebrate the new film with exclusive collectibles, toys, fashion, and a limited-edition skin survival kit from Scarlett ...

Lego and Mattel have enjoyed each other’s company in the toy space for decades. The former was founded in 1932, the latter in 1945. But you wouldn’t ever call the two companies direct competitors.

Mattel Inc. plans to unveil the company's first brick model set in a matter of weeks, a move seen as a direct step to challenge Lego's supremacy in that toy segment.

It acquired the Mega Brands company in 2014, and has built that brand, with its Mega Bloks, Mega Construx, and Mega Collector lines, into the second largest brand behind Lego. “Mattel’s Brick ...

Mattel is launching a new building set brand this summer called Brick Shop, and the toy manufacturer is kicking things off with one of its most iconic franchises: Hot Wheels.Similar to Lego and ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

But LEGO's new releases aren't stopping at world-renowned films. Come October, fans of LEGO can also build their favorite scenes from the 42-time Emmy nominated series, ‘The Office.’ ...

Mattel tells us the new Brick Shop kits will have better brick fit than the current Mega Blok kits, which are designed to be easy for young kids to pull apart, similar to Lego's Duplo line.

Mattel on Tuesday announced that it plans to launch Mattel Brick Shop, a Lego-like competitor that will slot into the toy building sets category, according to a company press release.