As part of the agreement, the Paramount+ streaming platform will show UFC’s full slate of numbered events and ‘Fight Nights,’ with select events simulcast on sister network CBS, the companies said. UFC has traditionally distributed its mixed martial arts events through a pay-per view model rather than via streaming subscriptions.

The seven-year $7.7 billion deal is an early win for the company’s new chairman, David Ellison, who took over last week. CBS will also show some marquee fights.