ASUS' Chairman, Jonney Shih, has confirmed that the company isn't planning any new phones in the future and AI is to blame for it.

Asus, known for its powerful ROG gaming phone and stylish Zenfone models, is stepping away from phones as its priorities ...

An unconfirmed report early this month suggested Asus was pulling back on its smartphone plans, but the company declined to ...

Asus has confirmed it is stepping away from the smartphone business, ending a long ...

Asus will continue to support existing smartphones with software updates and warranty assistance, says Chairman Jonney Shih.

Asus has halted smartphone development for 2026, suspending new Zenfone and ROG models as it pivots toward AI hardware, leaving the future of its mobile lineup uncertain.

You read the title right — and this isn’t a rumor or speculation. It’s confirmed: Asus will not be releasing any new smartphone models moving forward, at least temporarily. The announcement came from ...

ASUS has reportedly confirmed that the company has decided to shift focus from smartphones to AI PCs, and physical AI ...

Asus chairman Jonney Shih told Taiwan’s Inside that the company is done making phones for now, marking the end of its Zenfone and ROG Phone lines.

Asus has officially exited the smartphone arena, ceasing production of Zenfone and ROG Phone lines to focus on AI hardware.

The indefinite pause in Asus smartphone releases comes amid a memory chip shortage that is expected to increase device prices for consumers.

Asus chairman Jonney Shih recently told reporters in Taiwan that the company “will no longer add new mobile phone models in the future,” which could mean the end of the Asus Zenfone and ROG Phone ...