The National Weather Service warned drivers of slushy snow and low visibility, with snow totals of 1 to 3 inches. Moderate to ...

Wisconsin is one of those places I visit time and time again, and each time I find it more magical than the last. While the ...

Discover the magic of winter in Wisconsin as snow and ice transform the state into a wonderland of exploration. From iconic ...

If you are looking for a good dose of old-school nostalgia alongside some tasty breakfast food, head to this 1950s-style ...

MADISON (WLUK) -- Looking for a unique way to explore the fall colors? Travel Wisconsin has made improvements this season to make it easier for travelers to plan fall getaways with the changing colors ...

MADISON, Wis. - Travel Wisconsin launched its 2022 summer campaign, "Here’s to Those Who Wisconsin" on Monday. The new campaign highlights Wisconsin’s spirited and celebratory nature, encouraging ...

Since its designation in 2021, the sanctuary has launched initiatives for underwater mapping, shipwreck documentation and ...

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state. Wisconsin has been ...

Wisconsin direct traveler spending was $16.2 billion in 2024, up 3.5% from 2023. The tourism industry's 2024 total economic impact was $25.819 billion. That includes indirect and induced spending.

MADISON, Wis. - One of the industries hit hardest by the coronavirus pandemic is showing signs of a rebound in Wisconsin. According to the United States Travel Association's September data, Wisconsin ...

Wisconsin Legislative Fiscal bureau summary of the state Department of Tourism’s 2023-25 budget shows a table that puts the 2023-25 change at 97.8%. State Sen. Rob Cowles, R-Green Bay rounded the 97.8 ...