It's been a meme for years -- don't get too attached to that new streaming series you discovered, because it likely won't be back for another season. Netflix has been the worst perpetrator, building a ...
Traditional cinema has been hit hard by streaming (Photo by David Livingston/Getty Images for The Hollywood Sign Trust) The future of Hollywood changed forever in August 1997. Far from the glitz and ...
Add Yahoo as a preferred source to see more of our stories on Google. Josh Brolin has been doing the press tour for Weapons (my review) and one quote that is making the rounds is in regards to ...
After an Iberseries & Platino Industria keynote, the "media universe cartographer" explains why streaming is a "sh**ty" business, Netflix's ad push is flawed and "radical collaboration" may be the key ...
We were promised a revolution. For years, the rallying cry of the tech-savvy consumer was simple: cancel your satellite, burn your cable box, and save a fortune. But if you look at your bank statement ...
Here’s a call to action that all advertisers should hear: If your advertising strategy doesn’t include streaming TV, you’re missing out. And if you’re stuck in the mindset that TV is just for brand ...
TV has been one of advertisers’ favorite channels because of its unique ability to drive mass awareness for a brand’s product or service. In linear TV’s heyday, metrics like reach were essential for ...
Hulu disappointed people with its glitch-prone Oscars streaming this past weekend, while TV viewing was fine. It was just the latest streaming meltdown for a popular live event. Some Netflix ...