CBS Texas recently launched a new augmented reality/virtual reality set, making it the only station in the region to offer the groundbreaking technology. The new AR/VR set launched on June 23, ...

The art world is experiencing a digital revolution. Immersive technologies are reimagining the shapes that art can take and ...

Research examines how augmented and virtual reality are reshaping customer engagement, brand experience, and performance marketingSeattle, ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

There used to be a time when the only way to truly feel a sport was to be there in person, i.e., inside the stadium, experiencing all of the excitement firsthand. Now, with the advent of digital ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

If you've been intrigued by virtual reality for a while, there are a number of solid headsets to consider. These are the best ...

To test their theory, the team asked 345 people to engage in table tennis, bowling, and billiards games built within AR and VR environments, and available on Nintendo and Meta’s platforms. After the ...

There's a growing buzz around mixed reality services, and for good reason. As the boundaries between the physical and digital worlds blur, mixed reality (MR) is emerging as the next big step in ...

Meta Platforms is doubling down on augmented reality (AR) displays with a new line of AI-powered glasses, even as its virtual reality (VR) headsets lose momentum. At the annual Meta Connect 2025 event ...

ATLANTA — CBS Atlanta has announced the launch of its new weekday morning newscast, CBS News Atlanta Mornings, a one-hour ...

The construction industry is using virtual reality to help improve design, safety and training. Discover how VR is altering ...