Add Yahoo as a preferred source to see more of our stories on Google. 4DX cinemas pelt the audience with rain, snow and heat along with the action on screen "We can hit you with 10 smells," the ...

Even though everyone in the cinema knew it was coming, when the tornado hit we felt in our whole body. We braced ourselves against the vibrations as our seats began to shake but we knew things were ...

A Texas woman describes a 4DX movie experience. Movie theaters have spent decades trying to give audiences something they ...

A 4DX screening offers a host of bells and whistles engineered to make the moviegoing experience less passive. Three motors in every seat work in tandem to shake a participant around violently during ...

In George Miller's new Mad Max film "Furiosa," a red paint flare explodes and casts the theater screen in a saturated crimson cloud. Feet away, among the rows of gyroscopic 4DX chairs, plumes of fog ...

The movie-going experience has evolved ever since the introduction of sound films in the 1920s. Immersive experiences like 3D and IMAX showings really help make a movie all the more memorable. With ...

Black Bear studio announced Wednesday that "Wicker" will be released in the immersive 4DX format in a one-night-only screening event on Oct. 28. Based on Ursula Wills' short story "The Wicker Husband, ...