His mandate: to reinvent beauty at the world’s largest retailer best known for its focus on quality, value and accessibility rather than an innovative approach to the category. And despite the ...

Sharon Chuter is no stranger to forward thinking, having founded Uoma Beauty and the Pull Up for Change campaign. Her next frontier? Accessibility, which she’s aiming to address with a mass-market ...

When you think of drugstore beauty finds, you probably think of traditional stores like CVS or Walgreens, but you shouldn't rule out big box retailers when it comes to your beauty supplies. Walmart ...

To kick off the spring season, Walmart Beauty is showcasing new-to-customer brands, the latest in premium beauty and the return of Walmart Start, its beauty brand accelerator program. “Walmart is here ...

The FlexStyle Air Styling & Drying System and SpeedStyle Hair Dryer will be available to purchase on Walmart’s digital storefront. Walmart’s digital storefront will offer the Shark FlexStyle Air ...

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In a bid to discover up-and-coming beauty brands, Walmart will launch a beauty accelerator program dubbed Walmart Start, according to details emailed to Retail Dive. Walmart will choose five beauty ...

Having grown up in the South, I am no stranger to making pretty frequent trips to Walmart and buying 943,859,234 things I probably didn't need because everything is so freaking cheap. While living in ...

Walmart runs are usually for grabbing things like electronics, trash bags and dog toys. But did you know that you can now add La Mer face cream and Versace perfume to your Walmart shopping list? We ...

If you click on links we provide, we may receive compensation. Including a viral lip mask, hair treatments, and teeth whitening products Bridget Degnan is an Editor for PEOPLE, focusing on home, ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Musab Balbale is reinventing Walmart’s beauty business one brand ...