The 2026 Senior Bowl will carry on the long-standing tradition of the college football all-star game that began in 1950. This year's game will mark the 77th installment of the event and will kick off at 2:30 p.m. ET on Saturday, Jan. 31.

PITTSBURGH, PA - DECEMBER 25: A detailed view of a Netflix Christmas Gameday sign during the regular season NFL football game between the Kansas City Chiefs and Pittsburgh Steelers on December 25, 2024 at Acrisure Stadium in Pittsburgh, PA. (Photo by Mark ...

This year marks the event’s debut. It is produced by Gaming World Media, a company led by gaming content creators Jake Lucky and Hunter Grooms. The showcase is also started by other gaming personalities and streamers such as Luke Stephens, Luality ...