Ashleigh White shares, "I'm a single mom and I work full time at a job and it's not enough money." So White turns into her alter ego on Tik Tok Live known in this kitchen as @LOCS.LOCS.LOCS.

I write about retail and the forces that are redefining shopping. ORME, the social commerce app that features Tik Tok-style videos within a shoppable marketplace, is emphasizing beauty as its ...