Be careful of the new “beauty trends” on Tik Tok. While many of them are not harmful, some can cause skin sensitivities, and most of them simply do not work. Here are a few of the most popular that do ...

The online social retail platform saw significant year-on-year growth across its beauty category in 2025, attesting its ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. ORME, the social commerce app that features Tik Tok-style videos ...

U.S. sales of Korean cosmetics, known as K-beauty, are expected to exceed $2 billion in 2025, up 37% from last year, according to a NielsenIQ report. Retailers including Ulta, Sephora, Walmart and ...

TikTok star ‘Miss Shirley’ known for feeding people on Skid Row dies at 58 - Beauty 2 the Streetz, Raines’ nonprofit, served ...

ABC News’ Stephanie Ramos spoke to Shirley Raines, founder of Beauty 2 The Streetz, about serving the homeless community.

Black creators on TikTok expressed their disappointment toward makeup brand Youthforia after it recently launched its skincare-infused foundation Date Night, with a shade range they say is not ...

Only a handful of people in this world are synonymous with a social media app. On Facebook, it’s Mark Zuckerberg. On Twitter, it’s Elon Musk. And on TikTok, it’s 19-year-old Charli D’Amelio. Often ...

Many of the ‘beauty trends’ circulating on Tik Tok don’t work and can affect your skin, says Dr. Leslie Baumann, a Miami dermatologist Joyce Marshall MCT file photo Be careful of the new “beauty ...