Gap’s ‘Better in Denim’ spot and American Eagle’s Sydney Sweeney campaign went viral — but do ‘powerful pop culture’ moments pay off for investors?

Jeans rarely make Wall Street headlines, but the denim feud between American Eagle and Gap has investors paying attention. In ...

American Eagle CEO breaks silence on Sydney Sweeney ‘Great Genes’ ad controversy: ‘You can’t run from fear’

American Eagle CEO breaks silence on Sydney Sweeney ‘Great Genes’ ad controversy: ‘You can’t run from fear’ - Despite the ...

Sydney Sweeney Getting ‘the Last Laugh’ As Career Continues to Soar Despite Multiple Controversies

Sydney Sweeney of TV’s Euphoria and big-screen rom-com Anyone but You fame has plummeted from showbiz “It” girl to human ...
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Sydney Sweeney Fans Are Not Happy With New Ad After Jeans Controversy

Sydney Sweeney recently fronted Jimmy Choo‘s new ad campaign, serving as the face of their Fall 2025 collection. However, fans were none too happy to see the actress in this venture, owing to the ...

American Eagle CEO stands by viral Sydney Sweeney ads after controversy, won't bow to 'fear'

Jay Schottenstein, the CEO of American Eagle Outfitters, said during an interview that the company stands behind its viral ...

Data on Sydney Sweeney Ad Controversy Shows How MAGA Weaponizes Social Trends

But the controversy earlier this year over American Eagle’s “Good Jeans” advertising campaign featuring Sydney Sweeney is an example of how motivated political actors can pluck otherwise insulated ...