A rare box of Star Wars trading cards has just sold for over $25,000. Even George Lucas never expected Star Wars to be quite so successful; he was on vacation with Steven Spielberg at the time of its release,

The release of the new Star Wars movie may still be months off, but Disney is unleashing its full marketing "Force" behind the launch of hundreds of toys and other items related to the film. The massive marketing blitz,

Star Wars collecting stopped being a simple fan hobby a long time ago. In 2026, people are treating rare figures, helmets, and vintage sets almost like investment pieces, with some collectibles selling for prices that surprise even longtime fans.

This story was produced by our colleagues at the BBC. It may have all started in a galaxy far, far way — nearly 50 years ago in fact — but buying and selling vintage “Star Wars” merchandise is now a huge and growing market, worth millions of dollars.

Disney’s 2026 merchandise rollout now spans high-priced Star Wars spirit jerseys, nostalgic park collectibles, and themed apparel tied to in-universe events like Boonta Eve. New drops at Disneyland, Disney World, and the Disney Store include dated ...

Star Wars: The Acolyte being canceled after one season doesn’t seem to be enough for Disney and Lucasfilm: Fans are now noticing that the entire line of merchandising for The Acolyte has been pulled from the Disney Store, following the cancelation.