Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons

Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, ...
NPR

Social media is influencing how authors promote their books. Here's how

The publishing industry could look different in the future — the culprit: shifting thoughts toward book blurbs. If you have held a book before, most likely you have read or at least seen one. They ...
Forbes

Social Media Marketing to “Zennials” Is Complex, but Effective

Every year, market researchers slice and dice the vast army of consumers by generation, studying them for their retailer clients who use the data to create and target marketing and advertising ...
Stacker on MSN

60+ social media marketing FAQs, answered by experts

WebFX summarizes 60+ social media marketing FAQs addressing strategy, platforms, content, ads, and ROI, aiding marketers and ...