At the core of the new framework is Vereigen Media’s proprietary intelligence engine, which analyzes engagement patterns at ...

Healthcare financial leaders were asked if and when they calculate return on investment (ROI) on revenue cycle management (RCM) automation. While the use of automation in RCM continues to grow, how ...

As health systems continue to face staffing and economic challenges, more revenue cycle departments are investing in automation technology to manage the burden. Although hard ROI often plays a leading ...

The organizations that understand the hidden ROI can scale faster, execute cleaner and operate with more confidence.

Jasper's “The State of AI in Marketing 2026" report details how marketers roles have shifted, where ROI is more difficult and ...

Alinean, a provider of marketing and sales tools for B2B companies, announced the launch of a new online portal with tools and assessments designed to help marketing and sales teams measure ROI. The ...

One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality experiments. These experiments are ...

Return on investment alone cannot provide adequate support to guide media investment decisions. As data analysis occurs in ...

Opinions expressed by Entrepreneur contributors are their own. Every now and then, I hear “You can’t measure the ROI of _____.” You can fill in the blank with engagement, responsiveness and so on.