Ever wonder why some products fly off the shelves while others just gather dust? It’s all about product-market fit. In simple terms, it means making something people really want. When a product clicks ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Krishna Subramanian In ...

Product-market fit proves people want your product, but only a strong go-to-market strategy turns that demand into consistent ...

In my journey as a CEO and tech leader, one principle has consistently proven to be a cornerstone of our success: the meticulous understanding and definition of use cases. This focus has been pivotal ...

It’s a perennial question for early-stage startups: How does one find product-market fit (PMF)? What do you do to ensure that your idea takes a form that meets some sort of demand in your target ...

Product-market fit is paramount for startups, serving as the bedrock for long-term success and attracting investor capital. Target market identification and continuous data-driven strategy adjustments ...

Successful open-source (OS) companies in enterprise infrastructure have demonstrated the power of building companies that leverage communities. Since successful OS projects might have hundreds or ...

What Is Product-Market Fit (PMF)? Most people know what Marc Andreessen said about product-market fit (PMF) – it “means being in a good market with a product that can satisfy that market”. As he noted ...

Build something people want. It’s a simple concept — and one that Y Combinator loves to repeat — but one that can be hard to get right when building a startup. How strongly a technology good or ...

Opinions expressed by Entrepreneur contributors are their own. Fifteen years ago, in 2007, Marc Andreessen of the renowned a16z technology fund stated that product-market fit occurs when your business ...