Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...

Looking toward 2026, public relations (PR) and investor relations (IR) continue to evolve at lightning speed. Advances in AI, automation, and digital communication tools are transforming how companies ...

Austin, Texas: Let’s be honest: in 2026, hitting "send" and hoping for the best is a recipe for invisibility. With AI bots flooding the web and traditional newsrooms consolidating, the battle for ...

Press releases are an investment. You find a story, chase approvals, wrangle quotes, dig up data, find visuals, and manage version control. Emblematic of the process ...

I stopped using press releases several years ago. I thought they had lost most of their impact. Then a conversation with a good friend and mentor changed my perspective. She explained that the days of ...