My friend Jeremiah, over at Forrester, really understands social media for brands. Here’s a presentation he gave that I think sums it up. Go where the fish are, he says. Too many startups are trying ...

Thanks to social media tools like Instagram and TikTok, millions of people have grown adept at entertainingly telling stories online with a few taps of their phones. The ease with which people can ...

Parents, Kollig said, need to vigilant in following their child’s social media accounts and researching websites their kids frequently visit. One of the things parents need to keep a close eye on is ...

OFTEN, there is a need for each of us to present ourselves and to make a good impression from the point of view of other people. Social psychologist Erving Goffman refers to this as the “presentation ...

It's not all spontaneous and immediate. The University Communications team is ready to share our best recommendations for using social media at William & Mary. SMUG meetings and emails will feature ...