Fierce Pharma

Pfizer rebuked by FDA for misleading Adcetris ads on Facebook

The FDA has scolded Pfizer over Facebook ads for the cancer drug Adcetris, accusing the Big Pharma of failing to adequately ...
Medical Marketing & Media

What to make of the FDA’s increased focus on pharma’s social media ads

If the crackdown on pharma’s TV ads and subsequent extension to social media has underscored anything, it’s that brands need ...

Pfizer is Latest Target of FDA's Crackdown on Direct-to-Consumer, Social Media Ads

U.S. Food and Drug Administration "enforcement in the social media space has historically been somewhat limited, but recent ...
Medical Marketing & Media

FDA flags Facebook ads for Pfizer’s cancer drug as misleading

In an Untitled Letter, regulators said Facebook promotions for Pfizer’s lymphoma therapy overstated its approved use and ...
Regulatory Affairs Professionals Society

FDA continues its crackdown on drug advertising with three untitled letters

Office of Prescription Drug Promotion (OPDP) has stepped up its enforcement efforts regarding prescription drug promotion, ...