If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

In today's fast-paced business world, one of the most important skills you must develop in order to effectively lead others is the ability to persuade and influence others. Whether you are leading a ...

For data professionals, negotiation and persuasion is mainly about helping the organization’s leaders make better decisions overall. Data professionals analyze and interpret data to extract meaningful ...

What argument or viewpoint do people find most persuasive? Go ahead and think about it for a moment. Ready for the answer? In any discussion, negotiation, or conflict ...

In our earlier post, we discussed ethical manipulation in leadership. Here, we delve into ethics and persuasion. Persuasion is an ethical form of influence that leaders use to compel their followers ...