Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...

PPCTracking.com is a high quality website that posts honest reviews of the different PPC tracking solutions and software that is available on the market today. This is an honest site - the visitors ...

Have you ever sent a tracking code to a development team, only to wait weeks for it to be installed? When managing any PPC campaign, you must have proper conversion data flowing into ad platforms in ...

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Having a successful PPC strategy is crucial for businesses that pump the majority of budgets into Google AdWords. Competition for keywords is fierce, so advertisers can’t afford to settle for lower ...

Summary Hopefully any loss of PPC conversion tracking is a short-term affair – one which you and your accounts recover from quickly. But even if it isn’t, there is plenty you can do to continue ...

There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search, all the ...

GIBRALTAR, United Kingdom, May 14, 2026 (GLOBE NEWSWIRE) -- switch.monster has introduced a free call tracking and marketing attribution platform built to help businesses connect digital campaign ...

Q4 2014 saw another year of strong profit and growth for Google, with “with revenue up 20 percent year on year, at $16.5 billion,” said Patrick Pichette, chief financial officer (CFO) of Google. The e ...

Every law firm judges the success of their PPC campaign differently; some judge the efficacy of their Google Ads campaign by clicks, some by impressions, and others by traffic to their site. But ...