NEW MEXICO (KRQE) – The New Mexico Tourism Department said its flagship tourism marketing campaign—New Mexico True—delivered its highest return on investment since launching nearly 15 years ago.

The New Mexico Tourism Department has unveiled its annual New Mexico True Certified Summer Gift Guide — a must-have for shoppers eager to support local businesses. This year's guide has 89 handcrafted ...

ALBUQUERQUE, N.M. (KRQE) — New Mexico’s Tourism Department is encouraging everyone to shop local this holiday season. They just released their largest New Mexico True Certified Holiday Guide for 2025.

NEW MEXICO (KRQE) – It’s a special way to experience the Land of Enchantment through the lives of other New Mexicans. The New Mexico True Living Legends campaign is making the voices of real New ...

NEW MEXICO (KRQE) – New Mexico True is showing off all the locally produced goods that would make great gifts this summer. The 2025 Summer Gift Guide features 89 goodies made by artists and merchants ...