Netflix NFLX is steadily expanding its advertising revenues to diversify income and enhance business resilience. After doubling ad revenues in 2024, the company aims to repeat that performance in 2025 ...

While Netflix global advertising revenue is estimated to more than double to $4 billion in 2025, revenue per member for its ad tier is not expected to grow at a commensurate level compared to its ...

Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest in its ad-supported subscription tier. “This will enable clients to buy ...

Live sports, ad-supported plans and pricing strategies are among the items highlighted by a Netflix Inc (NASDAQ:NFLX) analyst ahead of the company's fourth-quarter earnings report, which will include ...

Netflix’s ad-supported tier has reached 94 million monthly active users across the world, up from 70 million last November. Engagement on each of those accounts is now 41 hours a month. The stats were ...

Netflix (NASDAQ:NFLX) has shifted its reporting strategy, no longer providing quarterly subscriber counts and emphasizing broader revenue drivers like advertising. This change, announced earlier this ...

Thanks to popular shows like “Squid Game,” plus price hikes and growing advertising revenues, Netflix on Thursday reported strong growth in the second quarter, beating analysts’ expectations. The Los ...

Netflix's narrative is shifting from subscriber growth to value per user, margin expansion, and scalable advertising monetization. Q2 2025 expectations are solid: strong revenue, margin expansion, and ...

Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, whom Netflix refers to as members. Just hearing that “ta-dum” sound can elicit a “Pavlovian ...