Microsoft was the top-ranked tech company in the Axios Harris Poll, coming in at No. 3 behind Trader Joe's and Patagonia.

It’s not your average Joe. The eclectic grocery store chain Trader Joe’s is top banana — ranking No. 1 in brand reputation in ...

Includes companies headquartered or with large offices in the Seattle metro area. Data: Axios/Harris poll; Table: Axios Visuals Some Seattle-area companies rank among the world's most trusted big ...

Whether we’re talking about a Fortune 500 Company or an up-and-coming small business, reputation is critical to success.

Your online presence shapes how investors, employees and stakeholders perceive you. Spot trouble? Fix it or flood your ...

But what does this debacle mean for the brands involved ... updates to prevent such catastrophic failures in the future. For Microsoft, the incident was undoubtedly a PR blow to its reputation.

A new report lists an unsurprising top three in the B2B brand world, with rising success from Asia and AI leaders.

In today’s digital-first world, a brand’s online reputation is more than just a reflection of its customer service. It’s a key driver of success or failure. A single negative news story ...

With appropriate procedures and robust brand safety and suitability (BSS) guidelines, however, brands can safeguard their reputation and bottom line. A brand's reputation can be drastically affected ...