Today’s teens are uniquely equipped to tune out ads. For a while, Instagram influencers seemed like the perfect solution, but the sponsored influencer posts that flooded social media lacked ...

Meme marketing might not be for everyone, but for some target audiences, it might just do the trick. In a world of ad blockers and fake news, customers are increasingly wary of direct advertising ...

SpongeBob SquarePants does not look happy. Eyes downcast, listlessly holding a remote control, the animated character is pictured rising out of his armchair. The ...

A post appears in your Instagram feed—seemingly an innocent screenshot of a text conversation. “Babe did you put a vodka lemonade in my purse?” one blue bubble reads. Before you get to reading the ...

The marketing industry went through numerous challenges in the past decade, as journalism, technology and different social ideologies influenced customers. Today, social media is the main ...

If you know who the “most interesting man in the world” is or can picture an image of “The Success Kid” as soon as you hear him mentioned, then you will see the potential for using memes as a ...

Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences. In March’s Marketing and ...