Remember back in the day, when most girls weren’t allowed to wear makeup until their sixteenth birthday? If Walmart has their way, girls as young as eight will soon be rocking smoky eyes on playdates!

MASKS AND SERUMS, YOU MAY HAVE HEARD THE TERM SEPHORA KID TO DESCRIBE KIDS AS YOUNG AS EIGHT HEADING INTO COSMETIC STORES. THIS ONE’S NEW FOR ME, BUT YOU SOUND LIKE PERSONAL EXPERIENCE. WESH 2’S PAOLA ...

A guide to keeping your tween’s skin healthy when oil glands start to go into overproduction and pores easily get clogged.

They’re deep into skincare. Teens and tweens are increasingly obsessed with caring for their complexions. Kim Kardashians’ 9-year-old daughter North West posted herself getting an elaborate facial ...

Donna Ragone is trying to stave off daughter Jionna's fascination with makeup. The 7-year-old from Farmingdale would wear red lipstick to school if allowed, says older sister, Jessica, 9. "She'll flip ...

New York (CNN) — Tweens are obsessed with skincare. Their curiosity for all kinds of creams, gels, face masks and facial peels has even earned them a viral moniker: “Sephora Kids.” “The Sephora Kid ...

When Shai Eisenman and her team at Bubble Skincare launched an exfoliating serum in the U.S. earlier this year, they did something unusual: They advised some of their core customers not to buy it. The ...

Oh, you think shopping for a teenager is rough these days? Try figuring out what’s still in style among the 9- to 12-year-old set. While you could play it safe and stock them up on so much viral ...

SEATTLE — With tween beauty growing in popularity, it's important to know the basics when it comes to age-appropriate skincare and makeup. Seattle makeup artist Michelle Wight says that starting ...

Just 30 or so deals for the tween stage — when kid stuff is no longer cutting it.

Add Yahoo as a preferred source to see more of our stories on Google. Credit: Canva/Motherly Tweens do not miss much. They clock your tone, the pause before you answer, and yes, that eyebrow lift when ...