Opinion: Embracing C-suite level leadership isn't an either/or that usurps power from the attorneys. It can create a team-focused partnership where the business development professional serves as a ...

Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy. I know I’ve been ...

In times of budget pressure, law firms are challenged to do more with less—especially when it comes to lawyer development. A study released in 2023 by ALM and The Tilt Institute titled “The Expanding ...

Marketing for law firms has changed dramatically in recent years. Old strategies that worked for other businesses often fail in the legal sector, where strict regulations limit what and how firms can ...

San Francisco, California – Four years ago, Custom Legal Marketing Co-Founder and CEO Jason Bland stood in front of his team at an all-hands meeting and laid out a vision that went beyond the typical ...