Kool-Aid isn’t just a drink for kids anymore! Explore these various ways to utilize ...

Kool-Aid and Nike are teaming up for a limited-time collaboration featuring sneakers and a new drink pack. The two brands have joined with NBA star Ja Morant to launch the new Nike x Kool-Aid Ja 2 ...

Brenda Allen didn’t consider endorsement deals when she nicknamed her baby grandson, Ga’Quincy McKinstry, Kool-Aid. She thought about his smile — a big grin that reminded her of the Kool-Aid Man.

HUNTSVILLE, Ala. — With a game as prolific, and a name as iconic, as Alabama cornerback Kool-Aid McKinstry's, you knew it wouldn't be long for some type of merchandising deal to come through since ...