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Genesis wants to move like a startup. Hyundai gives it the muscle to scale like an auto giant.

Genesis began as a Hyundai luxury model before becoming a stand-alone brand in 2015. It now sells sedans, SUVs, and EVs, and notched 5 straight years of record global sales. Genesis North America's ...
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Genesis wants to move like a startup. Hyundai gives it the muscle to scale like an auto giant.

Genesis is, by now, a nearly 20-year-old name. When Tedros Mengiste joined the Hyundai brand five years ago as an executive director of sales operations, he described the internal workings of Genesis ...

Genesis wants to move like a startup. Hyundai gives it the muscle to scale like an auto giant.

Genesis COO Tedros Mengiste said the brand works with a startup mindset while leveraging Hyundai's resources, including a ...
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Genesis wants to move like a startup. Hyundai gives it the muscle to scale like an auto giant.

Tedros Mengiste, chief operating officer of Genesis Motor North America, said the luxury brand operates like a startup within Hyundai, a nearly 80-year-old company.David Dee Delgado/Reuters Genesis is ...