The Ice Auger Machine was born one night during a frightening walk across Green Bay – not the Wisconsin city, but the large body of water to the north of it. It was winter and Adam Ford had been ...

DE PERE, Wis. (WBAY) - Despite today’s summer-like fall weather, it won’t be too long before ice anglers start getting their gear ready for winter. And for some, that will include a De Pere man’s ...

Finnish fishing tackle giant Rapala VMC Corp. has acquired StrikeMaster Corp. of Big Lake, Minn., a leading supplier of ice augers, in a deal that gives Rapala the proverbial opening in the ice ...

In this video, we’ll be comparing 6 Ice Augers that are designed for different kinds of users. Not only will we take build quality into consideration, but also unique selling features, so that you can ...

“Sit with your back to the wind,” My dad would say. I don’t have a lot of memories of ice fishing as a kid, but that was one of them. I was sitting on a five-gallon bucket, trying to tolerate the cold ...

The first thing you’ll notice when you pick up StrikeMaster’s Lithium 24v auger is its weight, or rather, it’s lack thereof. The 8-inch auger weighs in at 14.3 pounds while the 6-inch model is a ...