As the ever-growing crop of new women’s leagues aim for longevity, the question of team branding — which encompasses the ...

In a process nearly a year in the making, the Professional Women’s Hockey League on Monday unveiled the nicknames and logos for each of its six franchises entering its second season.

This image provided by Professional Women’s Hockey League shows the league's new logo, which was launched on Tuesday, Oct. 24, 2023.

On Monday, NHL insider Frank Seravalli confirmed that leaked logos for each of the three remaining options - Utah Hockey Club, Utah Mammoth and Utah Outlaws - are indeed legitimate. These logos ...

The PWHL released their new logos this week. The responses were mostly positive, but for those fans who were not, looking at these logos, none of them will ever be as bad as these hockey logos.

PWHL unveils team nicknames and logos entering women's hockey league's second season This image released by the PWHL shows the new logo for the New York Sirens hockey team on Monday, Sept. 9, 2024.

In a process nearly a year in the making, the Professional Women’s Hockey League on Monday unveiled the nicknames and logos for each of its six franchises entering its second season. For the ...

The Professional Women's Hockey League has unveiled the nicknames and accompanying logos for each of its original six franchises entering its second season. They will be called the Boston Fleet ...

The logo was a hit with the younger hockey fans, too. Eleven-year-old Tyson Brown, who was one of the Desert Blaze players who helped with the reveal, said he's excited about the new name and ...

Aggression was in. Logos like the black, white, and grey Buffalo Sabres kits with fire in the buffalo’s eye that Dominik Hasek wore in the 1999 Stanley Cup final were in.