Microsoft launches Publisher Content Marketplace for AI-powered ads. Google pushes Tag Gateway over standard tags.

Google has introduced a new Tag Diagnostics tool. The tool provides enhanced insights into measurement setups and helps identify potential data accuracy issues. Tag Diagnostics is integrated across ...

Google is rolling out one-on-one appointments with technical experts to help advertisers properly implement conversion tracking tags on their websites. Why we care. Accurate conversion tracking is ...

You know the movie trope that involves a makeover scene during which the so-called nerdy girl takes off her glasses for the first time, lets her hair down (or pushes it back from her face) and becomes ...

Google Ads is offering some advertisers the option to book a tagging appointment with a Google Ads representation through the Google Ads console. This will help you set up an appointment to have a ...

Google sent out an email to advertisers yesterday about changes coming to Google Tag Manager. Specifically, Google Tag Manager will send events before loading a Google tag and Google calls this a ...

Google rolled out integrated Consent Management Platform (CMP) setup in Google Tag UI, streamlining consent management across Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager ...