Firefly Toothbrush, a La Palma, California-based provider of children’s oral care solutions, has partnered with TerraCycle to divert its waste from landfills. The Firefly Free Recycling Program ...

“You’re not done brushing — brush, brush, brush,” I holler to my son day in and day out wherever I am in the house. The fact that he uses an electric toothbrush allows me to tell exactly how long he’s ...

BUENA PARK, Calif. — Dr. Fresh announced a partnership between its Firefly kids toothbrush brand and Oral Health America to promote regular brushing through accessibility and fun while benefiting ...

BUENA PARK, Calif. — Dr. Fresh's FireFly children's toothbrush and its licensed counterparts have earned the American Dental Association Seal of Acceptance. The ADA Council on Scientific Affairs' ...

For every new "Like" on Facebook, FireFly will donate a toothbrush during February's National Children's Dental Health Month "Tooth decay is one of the most common chronic childhood diseases, ...

Dr. Fresh's FireFly children's toothbrush and its licensed counterparts -- Barbie, Spider-Man, Hot Wheels, Hello Kitty, and Peanuts toothbrushes -- have been awarded the ADA Seal of Acceptance, the ...

Oral care company Firefly has donated 775,000 toothbrushes to Baby2Baby, a nonprofit that provides formula and other necessities to children in the U.S. living in poverty. The donation from Firefly, a ...

What parent hasn’t struggled to get children to brush their teeth regularly and thoroughly? The problem was especially vexing for Puneet Nanda, who calls himself Dr. Fresh after his Buena Park company ...

February is National Children’s Dental Health Month and we’ve got a few dental products that will make your kids excited to take care of their teeth. Children who develop good dental hygiene will grow ...