Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

In 1936, the psychologist Kurt Lewin proposed a deceptively simple idea: Behavior is a function of the person and their environment. He even gave it an equation: B = f(P, E). Your actions are shaped ...

While 50% of adults with a behavioral condition do not receive treatment, a robust ecosystem inclusive of early identification, along with personalized care pathways with patient to provider matching, ...

Governments, nonprofits, and companies all try to influence people’s behavior. They do that in lots of ways. There are many education programs that aim to affect behavior. For example, the US ...

AJ Crabill has been training school board members since 2016 with the Texas Education Agency and the Council of the Great City Schools. He’s now out with a new book, Great on Their Behalf: Why School ...

Behavioral therapy is a broad term that refers to several therapeutic techniques to treat mental health disorders. This form of therapy suggests that all behaviors occur due to learning them from ...

Behavioral interventions are strategies designed to help people change their behaviors in a way that is positive for themselves and the community. These behaviors can relate to various topics, such as ...

Ask most conservationists to talk about their impact, and you’ll hear stories of forests protected, of species saved, or of new technologies making a difference. But if you take a step back from those ...