There are many times when customers reach out to us to help them increase their response rates. When that happens, the first question is “What was the response rate on your last mailing?” Now you ...

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

Direct mail marketing sound old school to some, but as the adage goes: "If it ain't broke, don't fix it." Direct mail marketing has its own set of advantages that can make a huge impact on your ...

Scott Swedenburg of Mail Enterprises, Birmingham, Ala., offered those "50 Direct Mail Tips" in remarks before CUES' Marketing, Operations and Technology Conference here. Acknowledging that some of the ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

One of the best things about this time of year is that it’s perfect for yard sales. But judging by what I’ve seen around suburbia over the last few weeks, a lot of folks are missing a good opportunity ...