When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it "becoming the #1 global sports drink," toppling PepsiCo's Gatorade from its top-selling ...
A pair of beverage deals have been announced by NASCAR with an extension with Coca-Cola, and a new deal with BodyArmor. One of the most iconic partnerships in motorsports, NASCAR and Coca-Cola, will ...
The Coca-Cola Co. on Tuesday said it is acquiring a minority ownership stake in BodyArmor, the sports drink brand backed by basketball star Kobe Bryant, in a move to strengthen the company’s position ...
Coca-Cola will migrate its sports drink business BodyArmor Sports Nutrition from New York to Atlanta, an effort that brings several of the company’s hydration brands under one unit, according to trade ...
NASCAR Cup Series champion Ryan Blaney will have some chill as he gets locked in and focused on the Coca-Cola 600 Sunday night at Charlotte Motor Speedway. Blaney’s No. 12 will feature the Bodyarmor ...
One of the most iconic partnerships in motorsports, NASCAR and Coca-Cola, will continue on for the foreseeable future. In addition, NASCAR has named BodyArmor as the official sports drink of the sport ...
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